1Professor of Sociology, Islamic Azad University, Science and Research branch, Tehran
2Professor of Management, Islamic Azad University, Science and Research branch, Tehran
3Ph.D. Student of Management, Islamic Azad University, Science and Research branch, Tehran
This article is part of a much broader study of persuasive techniques in television news in Iran. As a very important part of IRIB news IRINN has been chosen for this study. If we assume that one of the most influential television news, the power of persuasion to influence the audience is very important. It seemed that choosing the highest hypothetical level of news and deconstructing it would shed light on all other levels including those lowest levels of news production and dissemination. In this study the method of qualitative content analysis is done, about fifty categories and sub-categories had been found. This paper focuses on a topic that is related to one of the disputed areas in Iran News. The prominence based news in Iran is one of the challenging areas in the population and in this article we tried to answer it from a persuasive point of view. Discovering the categories and sub-categories, regarding to prominence-based structure of the TV news showed that the TV of Iran don’t tend to use the prominence-based structure for persuading audience.